Video Marketing Makes Your Message Easily Digestible
Great things about Video Marketing
Though there has been much misunderstandings with Google’s recent protocol changes, in essence, in accordance to Forbes contributor, Joshua Steimle, the Google team wants to know that you have authority in your niche and supply your readers with unique, quality value content. There’s nothing quite like a video to make this happen. Found in this article, we will show you the unique value video marketing has in your marketing marketing campaign and how you can make use of it to exponentially grow your business.
Video Marketing reassures your clients
Many professionals live very, very busy lives. Too busy, in truth, to take a seat and write their own blog articles. When a reputable doctor runs a busy practice, for instance , it is not likely he has time to sit down and write seven articles a week to post on video marketing. And, while most professionals ensure the articles on their sites include their expertise, as it pertains to choosing a doctor or any other professional service, many consumers want a little more proof than good faith.
With video marketing, your customers will feel much more comfortable hiring you or buying your products when they can see you present your products or services designed to promote your event. And, in change, statistics show your potential customers will thank you for this added peace of mind: when a potential customer views a website landing webpage that includes a video, he or she is 1200% more likely to refer your services to a pal through a reveal. For simply a little confidence, that’s a big thank you!
Video marketing makes your message easily digestible
Did you know that audiences remember 85% more content when it is given to them in video as opposed to article form? Why is this the situation? Well, have you ever heard marketers discuss “bandwidth? ” Set simply, bandwidth is the number of communication tools we use when we communicate. For instance, when we visit someone in person, to best understand the message, we gauge stopages, pitch, pace and shade. We also use look, touch and even, on occasion, smell and taste to understand a message and its context. However, whenever we use the phone, our “bandwidth” is narrower because we cannot see the person or context, nor can we use many of our other feelings to comprehend the conversation. Without these extra tools, we are less in a position to carefully understand the message.
Also, the more bandwidth you use when you market, the more your audience grasps your message. This is why video marketing is so effective. Instead of just to be able to read text in an article, for instance, your customers hear and see the message, too. With this added bandwidth, your customers better retain the information in your ad.
You tube production creates customers
Rhythm Information reports that 76% of marketers plan to dedicate associated with their budgets to video marketing. Why? Since research shows that video marketing creates customers. For example, an Australia-based retailer found that listings that included a video produced 43% more inquiries. Likewise, Comscore found that, in general, after viewing a product or service video, viewers were 64% more likely to acquire the product. A lot more significantly, on average, by creating an pleasant video, you increases visitors purchase intent with a heavy 97%. Video marketing works. Period.
In summary, a good video will get your audiences’ attention, help them understand your brand value and make them feel comfortable with purchasing your product. Then, it will invite them to take the next step and purchase your product. Thus, take those next big step in growing your business: post a marketing video and, then, sit back again and enjoy watching your business grow!