As a basic guideline, a squeeze page is used for website traffic that comes from paid sources – such as solo ads, banner advertising or pay per click advertising. The primary objective of your squeeze page is to obtain the email addresses so that you can contact them with follow-up email marketing.
A squeeze page should deliver specific details that a visitor was looking for. You must design it with a very clear emphasis on the customer directed. A visitor will get to your landing page by way of your ad or an email link and it must be relevant to the contents that you placed on your advertisement or email. (more…)